COVID-19 has turned the world upside down, but sports are here to stay. Pre-pandemic, organizations moved quickly to evolve the fan experience. Now on the other side of the pandemic, organizations are moving even faster. Fans are only seeing the tip of the innovation iceberg.
Behind the scenes are the executives making a name for themselves throughout the sports industry, whether they are expanding IT infrastructure, gathering and protecting data, or building out a front-office reflective of diverse fanbases across the country. This issue showcases how these executives have been on the front lines of innovation and adapted to impossible circumstances.