Betsy Reed knew something big was about to happen. It was early 2020. The COVID-19 pandemic and other factors were changing the world. Reed had studied advertising and digital marketing, formed an agency, helped businesses leverage tech to scale, and led a large sales team.
Looking around, she saw an increasing number of businesses moving everything to the cloud. She knew Google’s Cloud Platform (GCP) was becoming increasingly popular among Bay Area companies and other savvy start-ups. In response, she joined forces with Silicon Valley businessman and sales pro Jason Geis to launch CloudWerx.
The two entrepreneurs designed the company as a full-service, engineering-based cloud consulting firm—with one important differentiator. “We asked ourselves what made us different and what clients are looking for. Because when you start a new business, it’s important to think about what solutions you’re providing and how you can make your company invaluable to your customers,” Reed explains. “When their success is your success, everyone wins.”
Did the world really need another tech consulting firm? Another Google Cloud Platform Partner? Maybe not. But unlike many of its competitors, CloudWerx is not agnostic and doesn’t support Microsoft Azure or Amazon Web Services. Reed and Geis dove all in with GCP and focused on building the best customer experience in the channel ecosystem.
With Geis’s strong industry networks and Reed’s ability to build and scale teams, CloudWerx is thriving. Salespeople, embedded in key geographic territories where Google has a physical presence, create synergies as CloudWerx works hand-in-hand with Google reps to bring the best possible outcomes for its shared customers.
With its customer base expanding from 1 to 150 customers, the business remains one of the few profitable, fast-growth companies built by a female founder with no outside investors.
CloudWerx customizes GCP and Google Workspace technologies to fit its customers exact needs. Just two years after its launch, the approach has not changed—by design.
“We don’t have an identity crisis every month. We’re laser focused on our objectives and drive hard every day to achieve the best possible outcomes for our customers and Google,” Reed says. Instead, their team executes on the road map Reed and Geis laid out, hitting or exceeding their goals and making minor adjustments to improve as they deliver excellently on the plan.
In July 2022, CloudWerx achieved Premier Status within the Google Cloud Platform Partner Program—faster than any other partner in channel history. It is one of just 68 companies to achieve this coveted status out of 4,500 global partners. Reed, Geis, and their team of sales, account management, and technology professionals provide cloud migration services, infrastructure architecture reviews, data analytics, and security solutions. And their dedication to “11/10” client success, support, and technology solutions sees them boasting a 100 percent customer retention rate.
Always thinking about the next step, Reed also considers how leading tech companies can support women working in the field. She recognizes the mentors critical in her career advancement and hopes she can do the same for others. “Leaders in tech can create great opportunities and use their influence to set women up for success,” she says.
Now, Reed’s sights focus on achieving the highest level of partner status: managed services provider with Google. Reaching the top tier will allow the company to offer the very best programs and services to its customers as it continues to build itself into one of the biggest and best Google Cloud partners around.