Profile Q&A: David Knight

The international marketing executive has a portfolio that includes Frito Lay, Gatorade, Quaker, and eBay. Knight has now launched Miami-based SXLiquors: tequila, rum, cachaça, and vodka made for the beautiful, sexy woman. Here, he talks about chasing dreams and seizing the day—with a daily morning abs workout.

David Knight

Where were you born?
Australia. Then we moved to Malaysia for nine years. 

What was your first job?
Bartending at a local pub in Australia. 

What did you use your first paycheck on?
Probably buying some new clothes. 

What is a key part of your morning routine?
Exercise, coffee, and planning with my iPad.

What is your favorite food?
Super foods like salmon and blueberries, and then the naughty foods: vanilla ice cream. 

What is your idea of happiness?
A fun family dinner with friends and some SX cocktails. 

What is your present state of mind?

How do you survive Mondays?
I do an abs class at 7 a.m., then coffee, then plan the week. 

Favorite day of the workweek and why?
Sundays. It’s family time, plus time to get a bit of work done and plan the week ahead. 

Which living person do you most admire?
My wife, Andrea. 

Who are your favorite business leaders?
Steve Jobs and Roger Enrico. 

What event in history do you most admire?
The coming down of the Berlin Wall. 

What is your most treasured possession?
My iPhone. I’d be destroyed if I lost it. 

Who are your heroes?
My friend, John Maclean, a wheelchair athlete. 

Do you have a motto?
No fear, no anger, no regrets. 

Would your childhood self be surprised at how you’ve turned out?
My fondest memories of a childhood are catching butterflies in the jungles of Malaysia. There are similarities there with chasing your dreams and trying to catch a prize. 

What’s hanging above your sofa?
In the lounge room downstairs, a lot of art from Hong Kong, from when we lived there. 

What one word would a colleague or friend use to describe you?

What is the best advice you’ve ever received?
Go hard or go home, which is pretty Australian. 

What is your biggest weakness?
Having to say no. I like to say yes to most things.

What is the last book you enjoyed reading?
Life of Pi.

What makes a fun weekend for you?
Paddle boarding, running on the beach, seeing the sunrise. Or just seeing a movie or having a family dinner.