The Executive Positioning System
Regardless of title or function, all business leaders are driven by a similar set of priorities when it comes to growing their companies, cultivating great teams, building their own expertise, and serving a larger mission that gives meaning to their professional work.
Profile uses the Executive Positioning System to create purpose-driven content. We map your leadership priorities across five dimensions to understand how an article can advance your goals.
The 5 Leadership Dimensions
Company Advancement
Differentiate your business from competitors and humanize your organization’s brand.
Team & Talent
Attract, motivate, and retain great talent and enhance your employer brand.
Business Expertise
Showcase your thought leadership and educate your peers.
Community Impact
Activate communities and bring awareness to a cause or mission.
Authentic Leadership
Raise your profile in your industry to advance your career.
EPS in Action
Laurie Robinson
SVP & Assistant General Counsel, CBS
Primary Purpose: Community Impact
Secondary Purpose: Authentic Leadership
Laurie Robinson Haden was looking to bring awareness of her work with the Corporate Counsel Women of Color (CCWC), a networking organization with a mission to assist women of color in pursuing successful legal careers. Robinson Haden’s article highlighted her rise as a legal leader, her work on diversity efforts at CBS, and how these experiences ultimately led her to establish CCWC as a way to connect women of color in the legal field.
Tim Maly
COO & CFO, SurveyMonkey
Primary Purpose: Team & Talent
Secondary Purpose: Business Expertise
Attracting top tech talent in Silicon Valley was a major priority for SurveyMonkey's Tim Maly when he started working with Profile. His feature highlighted SurveyMonkey's unique culture, differentiating the organization in the competitive talent market.
Paul Maher
General Manager, Industry Experiences, Microsoft
Primary Purpose: Authentic Leadership
Secondary Purpose: Team & Talent
In 2017, Paul Maher returned to Microsoft to build out the company's industry experiences team. A pair of features in Profile helped raise awareness of the initiative. The first feature detailed the strategy behind the initiative and progress thus far, while the second showcased Maher's personal leadership style.